Kleer and Membersy Become Clerri: Bringing Clarity to a Changing Industry

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By Latha Youngren, Chief Marketing Officer at Clerri

Let’s address the obvious first: Yes, we have a new name. Yes, the logo is different. The website, too. But this is not about surface changes. It’s about seeing the industry clearly and responding boldly.

Clerri isn’t just a new look. It’s a new standard.

When we brought Kleer and Membersy together, we didn’t just unify two leading membership platforms; we also created a new standard for the industry. We united two missions, two teams, and a shared vision: to make care more accessible and growth more sustainable. That required more than stitching two logos together. It demanded something bigger.

A clear message.

A confident promise.

A brand that brings care closer.

So, why Clerri?

The name is rooted in clarity, and that’s no accident.

The dental industry is in transition. Reimbursements are stagnant. Costs are rising. Staff burnout is weighing on teams. Patients are skipping care. And the “solutions” most practices are sold? Complicated software. More systems. More training. More burden.

Let’s be honest: Most tools make the problem harder before they make it better.

At Clerri, we do the opposite.

We simplify.

We automate.

We unlock growth by removing friction, not adding more of it.

That’s why this rebrand mattered. Because it gave us the opportunity to align our identity with the value we actually deliver, making it unmistakably clear to every practice we serve.

Membership isn’t a trend. It’s the future.

When comparing patients on a Clerri membership plan to active cash patients, the data speaks volumes. Something we like to call “The Membership Effect”:

• 76% increase in patient visits
• 51% increase in cash production compared to a 10% increase in insurance production
• 2.6x lower no-show rates for cash patients versus uninsured patients
• Average gross production of $1,276 per year compared to $469 per year from uninsured patients

Membership works. And we’ve seen firsthand how it transforms practices from single-location independent practices to the largest DSOs. It unlocks control, consistency, and connection. But more importantly, it builds the kind of trust that billing systems and PPO paperwork never could.

As industry headwinds intensify, margins shrink, inflation, and churn, the need for predictable, recurring revenue and patient loyalty is only growing stronger.

Clerri gives practices a way to grow with confidence. And gives patients a reason to come back.

From membership software to care access platform

We’ve always been about more than plan management. But with Clerri, we’re making it official.

Yes, we’re the gold standard in dental memberships. But we’re also expanding into broader care access. We’re rethinking how people find providers, commit to care, and sustain their health, without being derailed by paperwork, premiums, or prior authorizations.

Because great care should start in your chair.

And we’re here to ensure that more patients reach them.

Bringing patients and providers closer together.

If you’re a dental leader, you’ve probably felt the pressure. Perhaps your teams are working longer hours just to maintain steady production. Perhaps your practices are experiencing more no-shows, fewer accepted treatments, or increased overhead.

You’re not alone.

And you’re not stuck.

Clerri is the clear path forward.

Less insurance. More impact.

More loyal patients. More visits.

More time for what matters most.

So no, it’s not just a new name. It’s a new era.

We’re Clerri. We bring care closer.

And we’re just getting started.

Learn why 20,000 providers across independent practices and DSOs put their trust in Clerri.