Is Clinical Chaos Undermining Your Growth?

Clinical inconsistencies are costing your team time, focus, and profitability.

You can see it on the dashboard. The revenue flatlines. The cost-per-procedure creeps. The margin thins. Every leader in your DSO knows it. You’ve optimized procurement. Negotiated rates. Invested in training. Streamlined software. Centralized everything you can. And yet…growth has stalled.

So where is it leaking?

Right where the work gets done.

In ops. In sterilization. In storage. In drawers. In the handoffs and habits of the clinical team. This is the blind spot of same-store growth.

And it’s exactly where Zirc’s Color Method rewrites the game.

What You Can’t See Is Costing You

In a single operatory, here’s what your team is losing daily:

• 2-3 procedures worth of time
• Thousands in wasted or expired materials
• Clinical assistants leaving chairside mid-procedure
• Production delays triggered by missing items, unclear setups, or supply chaos

Individually, these are fixable annoyances. Scaled across dozens or hundreds of ops, they are a silent margin killer.

The worst part? You won’t see them in a spreadsheet. But they’re happening.

Ask any clinical trainer, ops leader, or float assistant: the friction is constant. Every room runs differently. Every doctor has different preferences. Every team improvises. Every location reinvents the wheel.

DSOs don’t have a growth problem. They have a repeatability problem.

Color Method: The System That Makes Growth Repeatable

Zirc’s Color Method is not a product line. It’s a full clinical operating system built on lean principles—the same process logic that powers the world’s most efficient manufacturing floors.

Every room is organized the same way. Every instrument and material has a home. Every team member knows the flow. Every new location launches with clinical confidence – not chaos.

With Color Method, Zirc applies a proven 5S approach to:

• Sterilization center layout
• Operatory setup
• Procedure tub configuration
• Material restocking and organization

The result? You cut training time. Reduce burnout. Eliminate variation. And yes, you do more dentistry in less time.

It Scales Up or Down. That’s the Point.

Float staff. High turnover. Multi-location expansion. This is the new reality of group practice.

When every operatory, every tub, and every supply zone follows the same system, your team doesn’t just survive change—they thrive in it.

Zirc clients routinely tell us:

• “We can move assistants across locations without a hitch.”
• “Onboarding takes days instead of weeks.”
• “We don’t guess where materials go anymore.”
• “Inventory management is much more efficient.”

The more locations you have, the more urgent this becomes.

So Why Haven’t You Done It Yet?

The most common reason DSOs hesitate? Complexity. Change management. Too many stakeholders.

That’s fair.

But Zirc solves for that too. Color Method isn’t a DIY toolkit—it’s a full-service transformation. Zirc does the planning, layout, product spec, team training, and implementation.

If you can trust your IT team to roll out a new PMS, you can trust Zirc to systematize your ops.

And if you’re not convinced it’s worth the switch, ask Dr. Edward Coryell.

Post-Color Method? A huge boost in capacity, improved morale, and a foundation for scale. See the story below.

 

This Is the Growth Lever You Haven’t Pulled

You’ve invested in systems to run the business. Now invest in the system that runs the dentistry.

“When DSOs reach out, they’re often just exploring new ideas—but what we consistently uncover is that they’re tired of reinventing the wheel at every location,” says Nicolle Campion, Zirc Dental Products’ President. “Color Method and our lean clinical workflow gives them a system they can actually scale.”

Same-store growth doesn’t require more bodies, more hours, or more equipment. It requires fewer bottlenecks, fewer variations, and fewer wasted minutes inside every clinical movement.

Zirc Dental Products delivers that. Consistently. Scalable. With experts by your side from blueprint to rollout.

This isn’t just about getting organized.

It’s about building a clinical machine that performs.

Let’s talk about what it would take to bring it to your locations.