Direct-to-Consumer Telehealth Platform Expands into DSO Space

SmileDirectClub, the oral care company with the first telehealth platform for teeth straightening, has partnered with Smile Brands Inc. and its 450 affiliated dental practices across 18 states to allow consumers to begin their SmileDirectClub journey in the dentist chair.

The partnership with Smile Brands is the latest move for the oral care company, which launched its direct-to-office offering, the SmileDirectClub Partner Network, in January 2020. The direct-to-office treatment model creates an additional path for consumers to begin invisible aligner treatment with SmileDirectClub and its telehealth platform.

The benefits to joining the SmileDirectClub Partner Network for emerging dental groups and DSOs include:

  • Easy, turnkey process.
  • No cost to be a participating practice.
  • No lab fees, no case management, and no additional chair time or appointments to schedule following initial consultation.
  • A smooth integration into your office’s workflow.
  • 3rd-party financing and collections.
  • Ability to leverage SmileDirectClub’s brand and marketing.
  • Access to SmileDirectClub’s referral network for patients needing dental work.
  • New opportunities for existing patients.
  • Opportunity to increase your in-office conversion rates.

“Our partnership with Smile Brands and its affiliated practices is a key step in our continued mission to increase access to affordable, accessible care. Dentists across the country want the ability to offer SmileDirectClub clear aligner therapy to their patients, and a segment of consumers prefer to start their journey in their regular dentist’s office. Until now, the in-office clear aligner therapy solution offered by dentists and orthodontists has required too high a cost and time commitment for many patients. They can now offer a more cost effective, and equally efficacious and safe option to patients through our telehealth platform.” -David Katzman, CEO & Chairman, SmileDirectClub

The partnership will enable SmileBrands’ affiliated doctors to offer SmileDirectClub clear aligner treatment, with a 3D scan or physical impression performed in the office and treatment completed using the SDC telehealth platform.

Through their cutting-edge teledentistry technology and vertically integrated model, SmileDirectClub is revolutionizing the oral care industry, from clear aligner therapy to their affordable, premium oral care product line. Headquartered in Nashville, Tennessee and operating in the U.S., Canada, Australia, New Zealand, United Kingdom, Ireland, Germany, Austria, Hong Kong and Singapore, SmileDirectClub’s mission is to democratize access to a smile each and every person loves by making it affordable and convenient for everyone.

The partnership with Smile Brands provides customers with three ways to get started on their SmileDirectClub journey:

  1. with a 3D scan or dental impression performed at a Smile Brands’ affiliated dentist or orthodontist office;
  2. at one of SmileDirectClub’s SmileShops;
  3. or with a doctor-prescribed at-home impression kit.

Regardless of how a customer’s journey begins, treatment is prescribed and monitored remotely by state-licensed dentists and orthodontists from start to finish using SmileDirectClub’s pioneering teledentistry platform.

“We are dedicated to making it easier for dental professionals to provide access to affordable oral healthcare, and being the launch partner for the SmileDirectClub Partner Network furthers that mission. Many patients are excluded from traditional orthodontic care by cost and the challenge of missing work or school for frequent office visits. I believe this places unnecessary long-term economic and social limitations on people. This partnership enables us to meet a growing patient need while saving valuable chair time for our affiliated dental practices; a win/win for both patient and practice. Our partnership with SmileDirectClub will also introduce hundreds of new patients to our dental offices to affordably address any other oral health needs they have as they start their teeth straightening journey at Smile Brands.” – Steve Bilt, CEO, Smile Brands Inc.

Since launching in the U.S. in 2014, SmileDirectClub has become one of the fastest-growing health technology companies and the fastest-growing teledentistry provider, serving over one million customers around the world.

In the coming months, the SmileDirectClub Partner Network
will be open to DSOs and practices of any size.

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