Women continue to increase their presence in C-suite and executive roles within DSOs and dental groups. Yet again this month, women make up a majority of the list.
Group Dentistry Now is committed to the success of DSOs, dental groups, and the people who work for them. As the evolution of group dentistry continues to reshape the dental landscape, we consider the people who work in the DSO industry to be its most invaluable resource. DSO People shares updates on new hires, promotions and awards. Here is January’s list:
Sonrava Health Makes Changes:


Tend Appoints Cynthia Hiskes as Chief People Officer. As the new CPO of the tech-driven dental services provider, Cynthia will steward Tend’s People and Talent functions, overseeing all aspects of human resources, including talent recruitment, experience, retention, engagement and inclusion. Cynthia will play a pivotal role in evolving the People function as the company, which currently operates 23 dental studios across 5 major metro markets, continues its nationwide expansion and grows its workforce of over 650 employees. She was most recently the Chief Human Resources Officer at Oak Street Health, a primary healthcare provider that operates more than 160 locations across 21 states with the support of thousands of employees. Cynthia will be based out of Tend’s Nashville hub, with frequent visits to additional markets as the company enters additional cities nationwide. Doug Hudson is Tend’s co-founder and CEO.

Simi Recai Promoted to VP, Strategy and Culture at Underbite Dental Managment. Prior to this position, Simi was area manager. Underbite Management was started in 2011 and currently has three locations in Manhattan. In a “vertical city” with residents and visitors from around the world where space is at a premium, it is critical to be a 360-degree solution for patients, offering the basics as well as complex high-tech and cutting-edge procedures and philosophies. The group, founded by CEO, David Janash, DMD. Underbite was a Group Dentistry Now Emerging Group to Watch in 2018.



Kelcy Barger promoted to Director of Dental Operations at Rock Dental Brands. Kelcy has worked for the DSO in various management roles. Prior to that she worked as a practice manager at Heartland Dental, R2 Center for Dentistry and Pacific Dental Services. Rock Dental Brands was founded in 2015 and is headquartered in Little Rock, Arkansas. They provide multidisciplinary care in Pediatric Dentistry, Orthodontics, General Dentistry, and Oral Surgery. Rock Dental Brands was a Group Dentistry Now Emerging Group to Watch in 2018.
ClearChoice Management Services, which serves the nationwide ClearChoice Dental Implant Centers® network, announced Theresa Wang, DDS, MS has been appointed as Chief Clinical & Development Officer. The appointment was made following the retirement of Mark W. Adams, DDS, MS, at the end of 2022. Dr. Wang, a longtime doctor in the ClearChoice network, joined in 2012 as the owner and lead prosthodontist of the ClearChoice Dental Implant Center in Schaumburg, Illinois. She expanded her practice to three centers in the region while serving an important role as chairperson of the Clinical Advisory Board for the ClearChoice network. In 2022, she transitioned to a new role within CCMS as the Vice President of Clinical Innovation, helping to test and implement new technology and clinical services across the network. In her new position as Chief Clinical & Development Officer, she will build upon these strategic initiatives by introducing new procedures and services across the network, as well as leading the research and development of new technologies and materials to enhance patient outcomes and experiences.
myOrthos Announces Inaugural Clinical Board of Directors:
- Dr. Salvatore Manente, Manente Orthodontics, serves as Director of Clinical Quality, Compliance, and Excellence.
- Dr. Ashley Acevedo, CT Braces, serves as Director of Clinical Education, Training and Recruitment.
- Dr. Stephen Labbe, Labbe Family Orthodontics, is partnered with Tyler Russell (Co-Founder and SVP of Business Development) and Kristy Barker (VP of Marketing) to serve as Director of Growth and New Patient Experience.
- Dr. Domenic Mazzocco of Hanover and South Shore Orthodontics was elected to the role of Director of Operational Excellence. She is partnered with Shinto Chakuncal (Chief Operating Officer) and Casey Lonabocker (Sr. Director of Operational Transformation and Integration).
- Dr. Natalie Miller, Labbe Family Orthodontics, serves as Director of Technology and Vendor Relations, together with Alex Pirrotta (Sr. VP of Finance) and Vlade Dimovski (VP of Information Technology).




Guardian Dentistry Partners Announced Two New Promotions:

Christopher Johnson becomes GDP’s VP of Strategic Operations. Prior that he was their VP of Operations. Prior to joining the DSO, he was field operations manager at ClearChoice Dental Implant Centers.
DECA Dental Announced Two New Promotions:

Denise Yousuf is promoted to VP, Training and Development. Prior to this position, Denise was Sr. Dir., Development and Training. Before that she was Director of Operations. She also spent three years as regional manager at Aspen Dental.
Elite Dental Partners Announced Two New Promotions:



DSO People is sponsored by Fidler and Associates, the premier executive search firm in the DSO industry and proud partner of Group Dentistry Now. From startup and emerging groups to large, private equity backed organizations Fidler and Associates reputation and experience are unmatched within the industry. Whether you are looking to hire an executive or looking for a new career, please contact Fidler and Associates to discuss your next steps at www.fidlerandassociates.com.
More DSO People:
DSO People! New DSO And Dental Group Hires, Promotions & Awards – December 2022
DSO People! New DSO And Dental Group Hires, Promotions & Awards – November 2022
DSO People! New DSO And Dental Group Hires, Promotions & Awards – October 2022
DSO People! New DSO And Dental Group Hires, Promotions & Awards – September 2022
DSO People! New DSO And Dental Group Hires, Promotions & Awards – August 2022
DSO People! New DSO And Dental Group Hires, Promotions & Awards – July 2022
DSO People! New DSO And Dental Group Hires, Promotions & Awards – June 2022
DSO People! New DSO And Dental Group Hires, Promotions & Awards – May 2022
DSO People! New DSO And Dental Group Hires, Promotions & Awards – April 2022
DSO People! New DSO And Dental Group Hires, Promotions & Awards – March 2022
DSO People! New DSO And Dental Group Hires, Promotions & Awards – February 2022
DSO People! New DSO And Dental Group Hires, Promotions & Awards – January 2022
DSO People! New DSO And Dental Group Hires, Promotions & Awards – December 2021
DSO People! New DSO And Dental Group Hires, Promotions & Awards – November 2021
DSO People! New DSO And Dental Group Hires, Promotions & Awards – October 2021
DSO People! New DSO And Dental Group Hires, Promotions & Awards – September 2021
DSO People! New DSO And Dental Group Hires, Promotions & Awards – August 2021
DSO People! New DSO And Dental Group Hires, Promotions & Awards – July 2021
DSO People! New DSO And Dental Group Hires, Promotions & Awards – June 2021
DSO People! New DSO And Dental Group Hires, Promotions & Awards – May 2021
DSO People! New DSO And Dental Group Hires, Promotions & Awards – April 2021
DSO People! New DSO And Dental Group Hires, Promotions & Awards – March 2021
DSO People! New DSO And Dental Group Hires, Promotions & Awards – February 2021
DSO People! New DSO And Dental Group Hires, Promotions & Awards – January 2021
DSO People! New DSO And Dental Group Hires, Promotions & Awards – December 2020
DSO People! New DSO And Dental Group Hires, Promotions & Awards – November 2020
DSO People! New DSO And Dental Group Hires, Promotions & Awards – October 2020


Trisha Williams RDH becomes Director of Dental Hygiene at Sonrava Health. After working for DentalOne Partners for 12 years in various roles such as director of market operations and regional director of dental hygiene, Trisha joins Sonrava Health. Sonrava Health, which is headquartered in Coppell, Texas, is the parent organization of a family of health and wellness companies, including Western Dental & Orthodontics, Western Dental Kids, Brident Dental & Orthodontics, Brident Dental Kids, MID-Atlantic Dental Parnters, DentalWorks, and Perfect Teeth.





