Group Dentistry Now is committed to the success of DSOs, dental groups, and the people who work for them. As the evolution of group dentistry continues to reshape the dental landscape, we consider the people who work in the DSO industry to be its most invaluable resource. DSO People shares updates on new hires, promotions and awards. Here’s September’s list:
North American Dental Group (NADG) Names New Chief Financial Officer and IT Security Team


Dan Romary

Jim Nelms
The company also announced that it is bolstering its information technology security functions by promoting Dan Romary to Chief Information Officer (CIO) and hiring Jim Nelms for the newly created role of Chief Information Security officer (CISO). Romary, who joined NADG in July 2020, had been Vice President of Data Analytics and Enterprise Applications. Nelms most recently worked as CISO for LabCorp, the world’s leading healthcare diagnostics company. Romary will lead the company’s efforts in building best-in-class technology and data-driven solutions at all NADG supported practices. He will also continue to lead the company’s business intelligence team. Nelms will head up cyber security across the company’s enterprise and supported practices and will lead the IT infrastructure team.
MB2 Builds Their Business Development Team


Aaron Ellis’s 15 year dental career began in Business Development and recruiting with Dallas-based Dental One Partners, helping them grow into new territories through DeNovo and acquisitions. In his 5 years with Affordable Care, the nations leader in tooth replacement, he was elevated to Director of Operations, supporting over 60 practices in a 5-state territory, helping them achieve same store year over year growth every year. His most recent venture was a small DSO startup that helped transition private practices to young dentists, ensuring a smooth path for the future generation of quality providers. He has experience in marketing, doctor recruiting, operations and business development.

After joining Lightwave in early 2017 as CFO, Wurtzbacher instantly began working side-by-side with CEO, Justin Jory, to grow the business. He was integral in building the company’s internal finance and accounting team while simultaneously growing the business development team and creating an industry-leading partnership process for dental offices. His work toward the company’s rapid growth makes him a natural fit for the role of President, as it will allow him to contribute at a more strategic level for the company as it continues to grow at an accelerated rate. Lightwave has grown beyond 60 dental offices within the Virginia and North Carolina markets. Lightwave’s partnership with CarolinasDentist, a network of practices in North Carolina, alone has grown from six to twelve locations in just two years. Lightwave now has more than 50 shareholder doctors and support team members respectively.
42 North Dental Adds Three Healthcare Executives to its Team and Appoints Founding Dentist as Director of Clinical Affairs:





Riccobene Associates Family Dentistry (RAFD) has hired Lorri Detrick to fill its COO role. Prior to joining RAFD, Lorri most recently spent several years in professional consulting, engaging with clients around operations, technology, and M&A buy- and sell-side projects. Before consulting, she served as COO for six years at a mid-size DSO serving California and Utah. Her 20+ years of experience in healthcare operations spans acute care, long term care, outpatient, and retail healthcare. Riccobene Associates Family Dentistry, based out of the Research Triangle region, was founded in 2000 by Dr. Michael Riccobene. The DSO began more than 20 years ago in Selma, NC and employs over 75 dentists. With 30+ practices, Riccobene Associates’ strategy is to continue its rapid growth in North Carolina and into adjacent states through de novo openings and add-on affiliations.
Guardian Dentistry Partners Adds Two Directors to Leadership Team
Founded in 2018, Guardian has expanded rapidly and now supports dental entrepreneurs in Florida, Michigan, New Jersey, North Carolina, Pennsylvania, Texas and Virginia.



Matt began his career with Aspen Dental as a regional manager in 2014. With over 10 years of management experience with specialty in multi-unit operations, he was division director of practice support before he became director of operations finance & strategy. Aspen Dental Management, Inc. (ADMI) is one of the largest retail healthcare business support organizations in the U.S., supporting 15,000 healthcare professionals and team members at more than 1,000 health and wellness offices across 46 states in three distinct categories: Dental care, urgent care, and medical aesthetics. What started in 1998 as a business with a small footprint in the northeast, has grown into the largest branded network of dental offices in the world – collectively serving more than 30,000 patients every day.

Pamela joined the DSO as a regional operations manager in 2016. She then became operations leader, leader of market operations and now director of operations.
Founded in 2015 and headquartered in Nashville, TN, Marquee Dental Partners has over 42 locations in Tennessee, Alabama, Kentucky, Arkansas. The group recently acquired Comfort Dental Care & Orthodontics, expanding its footprint into Florida.

Matthew joins Planet DDS with a wealth of experience in healthcare IT, including serving as the Vice President of Technology at OCHIN, Inc. and also working for several large hospital systems. He will be serving as the Director of Conversions overseeing the conversion process for Planet DDS’s flagship products, Denticon and XVWeb. Matthew attended the College of Charleston for his undergraduate studies also completed the Healthcare Executive Program at UCLA’s Anderson School of Business. Planet DDS is a provider of cloud-based dental practice management and imaging solutions.
DSO People! New DSO And Dental Group Hires, Promotions & Awards – August 2021
DSO People! New DSO And Dental Group Hires, Promotions & Awards – July 2021
DSO People! New DSO And Dental Group Hires, Promotions & Awards – June 2021
DSO People! New DSO And Dental Group Hires, Promotions & Awards – May 2021
DSO People! New DSO And Dental Group Hires, Promotions & Awards – April 2021
DSO People! New DSO And Dental Group Hires, Promotions & Awards – March 2021
DSO People! New DSO And Dental Group Hires, Promotions & Awards – February 2021
DSO People! New DSO And Dental Group Hires, Promotions & Awards – January 2021
DSO People! New DSO And Dental Group Hires, Promotions & Awards – December 2020
DSO People! New DSO And Dental Group Hires, Promotions & Awards – November 2020
DSO People! New DSO And Dental Group Hires, Promotions & Awards – October 2020
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