Innovative technologies are changing customer experience and relationship management in many industries and orthodontics is no exception. Patients now have more treatment options and more information available to make personal and financial choices. Traditionally, the profession has been centered on doctor expertise and preference, but market factors are shifting the industry to patient-centric decision-making. As the industry changes to accommodate patient choice, new technology has created a bridge to the future, where digital solutions can optimize patient care and create a better patient experience.
In the span of a few years, telehealth popularity has increased by 38%. We are now aligning consumers’ preference for instant communication with their preference for healthcare options. While some in-person appointments are essential for orthodontic care, DentalMonitoring’s remote monitoring solution and in-app communication system is delivering exactly what patients want and help patients improve their understanding of their treatment. The informed patient is more compliant and this engagement helps to improve treatment time.
A survey of more than 2,000 patients showed that younger consumers, Millennials, and Generation Z, were more likely to be dissatisfied with traditional treatment options and excited about new solutions like remote monitoring.
The long duration of orthodontic treatment makes remote monitoring a powerful new tool.
With remote monitoring, orthodontists can identify emergencies quickly and take action weekly instead of at regularly scheduled appointment times. This can create a more efficient treatment, where patients stay on track even if something unexpected happens in their mouth.
In one study 97.5% of patients judged remote monitoring positively after using DentalMonitoring for one month, and 81.25% expressed their interest in reducing the number of physical appointments. Another study identified DentalMonitoring created better communication, fewer appointments, and more convenience.
Anecdotal evidence is easy to use in the sales cycle. As an organization dedicated to improving the standard of care in orthodontics, we have deployed considerable resources to unearth data that can help consumers make decisions that affect their lives. We will go over three key findings in recent research below that can point out why DentalMonitoring is an essential tool for the modern orthodontic practice that is focused on delivering patient-centered care.
Question 1: How satisfied are you with your remote monitoring experience?
The vast majority of the respondents expressed a positive experience towards their remote monitoring experience, with 86% stating that they were satisfied or very satisfied and only 4% had a negative experience.
When we talk about overall satisfaction with treatment, the main thing to realize is that this points toward shorter treatment times. A main cause of patient unhappiness is that they are in braces or aligners for longer than they thought treatment would take. The reasons that treatment can slow down are varied and individualized, but it is always a frustration for both the practice and the patient. Remote monitoring helps both doctor and patient stay focused on streamlining treatment times.
Question 2: How much did you feel reassured by the fact that you were constantly monitored by your doctor throughout the treatment?
86% of patients felt more reassured throughout the treatment by being monitored by their orthodontist.
Remote monitoring helps deliver convenience to patients while providing the clinical improvements they need. Where some patients have looked to direct-to-consumer orthodontic treatment they miss out on the positive relationship with a dedicated doctor who cares about treatment outcomes.
Question 3: How likely do you feel that the remote monitoring experience made you more engaged in the treatment?
76% of respondents said they felt more engaged in the treatment because of DentalMonitoring.
Focusing on patient engagement is a powerful movement toward a patient-centered experience. The effects of patient engagement are apparent to forward-thinking practitioners, though outside of verbal encouragement, it has traditionally been a relatively difficult attitude to promote in patients. A patient either was engaged in their treatment or they weren’t. Teenage and adolescent patients are a challenge to treat. They often don’t comply with treatment. This difficulty prevents patients from being good candidates for clear aligner therapy. However, DentalMonitoring promotes patient engagement in two powerful ways. Patients must scan regularly and the app prompts them to do so. Psychologically, patients know that the doctor is overseeing their progress weekly. The second component is a streamlined communication process. Direct communication between patient and practice is supported by automated messages through the app. With clear communication, patients know what they need to do to move their treatment along.