The United Kingdom Welcomes its First Pan-European Dental Provider

Southern Dental, a UK-based dental group and the nation’s third largest chain of dentists, announced it will now be known as Colosseum Dental UK Limited. The change coincides with the first anniversary of Swiss-based Colosseum Dental Group’s acquisition of Southern Dental, which made it not only Europe’s fastest growing dental group, but also the only one with a network spanning the continent. One year after taking ownership of the UK’s third largest dental group, Colosseum Dental unveils a £5M (approximately $7M) comprehensive modernization and rebranding program.

With a patient base in excess of 500,000, the majority of Colosseum’s 80 practices in the UK will undergo an extensive refurbishment program, introducing a new look and feel to waiting rooms, with upgraded treatment areas and clinical facilities as part of the investment program.

Peter Keegans, who joined the company as CEO in late 2016, explained, “Our name change marks a new era. At Colosseum Dental, we have a renewed energy and focus, and, armed with a long-term vision, we can now invest in our practices and staff with confidence, knowing our patients will be the ultimate beneficiaries. Everyone wins.”

At Colosseum’s Zurich HQ, the enthusiasm and optimism for the future is as palpable as it is in the UK – where its plans are a clear statement of intent. The dental group is transparent about its ambition to be Europe’s pre-eminent dental provider within five years. This is further signaled by additions to its portfolio in late 2017 in Finland and Italy, bringing its total clinic network to over 200.


Central to the Colosseum recipe for success is having simple cultural values; to be a provider of exceptional patient care, a great employer and to be a good neighbor. Interpreting these, and bringing them to life for the UK patient, is a personal quest for its CEO. As Peter explains, “The name change also heralds an opportunity for cultural change and to align ourselves with the values of our European colleagues.”