Dental Group sets goal of 10% market share in 10 years

Maven Dental Group is in the midst of a rebranding strategy.  Maven Dental Group is part of New Zealand’s Abano Healthcare Group which operates 100 practices in New Zealand.  Maven currently operates 85 dental practices in Australia under various names.  To start its rebranding effort Maven is focusing on its six Totally Teeth group practice locations.  These practices were chosen due to their proximity to Maven’s headquarters and their overall market strength.

This rebranding effort has been in the works for four years and is a multi-million dollar undertaking.  The goal of the rebranding is to have a consistent Australian dental practice brand, thereby giving Maven the ability to capture 10% market share in ten years.  The end result will be over 2,100 dentists and other dental care employees caring for Maven patients.

Read other Abano / Maven stories – HERE

Source: Gold Coast Bulletin