Why Growing DSOs are Adding Membership Plans to Their Tech Stack

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While dentists have long been known for their conservative approach to technology, smart software is revolutionizing the DSO industry. By offering new functionality and greater reliability, technology opens up new opportunities for growth and efficiency and disrupts outdated, unreliable methods. As a result, practices must rethink and retool to stay ahead of the curve. 

By offering a unique membership plan, DSOs can attract and retain patients and positively impact key metrics like treatment acceptance, production, and collections to solidify their growth. 

Utilize the Most Capable Technology for the Task

Any organization, no matter how large or small, is only as strong as its infrastructure. The term “infrastructure” can refer to many things, but as it relates to technology, it encompasses all of the digital systems that an organization relies on to function. But with so many options available, it can be challenging to choose the most capable technology for the job.

A dental membership platform robust enough for even the largest DSOs makes it easy for every team to drive consistent, scalable revenue regardless of skill or ability. When deployed effectively, DSOs can automate tasks and processes across locations, reduce margins of error, and ensure that payments, deposits, and renewals are accurately processed and accounted for regardless of external turbulence.

Gain Real-Time Performance Visibility 

Organizations must prioritize technology capable of collecting data from all practices and centralizing it. This is instrumental in identifying issues and problems early before they can cause significant disruptions and provide insight into how certain actions impact performance. 

Today practices routinely dedicate 50-75% of their chair time to insurance plans that discount fees 30-50%, while their more profitable cash paying patients avoid visits and treatment. Layering membership software across locations provides visibility into data that can be used to benchmark performance across PPO, uninsured, and membership plan patients. In this way, the provider can continually evaluate and improve performance and move away from under-performing coverage types

Expand Opportunities for Differentiation Beyond Price 

The adoption of smart technology is radically reshaping the landscape of competition and strategy. However, price is no longer the only factor that consumers consider. Instead, they are increasingly looking for services that offer unique features and benefits that meet their specific needs. As a result, practices must find new ways to differentiate their offerings or risk being relegated to the commoditized low-price leader. 

A membership platform is a powerful tool for differentiating your services by expanding opportunities for customization and personalization. By aligning the interests of patients and practices, membership plans create a situation in which both parties benefit from continued use. Patients are provided with a convenient, user-friendly experience that couples preventative care with treatment savings. And because patients who subscribe are more engaged and visit 2-3X as often, membership plans are guaranteed to mitigate attrition and boost profitability

Invest in Kleer for a Guaranteed Return

Are you interested in a smart feature-rich platform that is easy for onboarding and management across multiple locations? Then you need a system that can scale, and Kleer is the perfect solution.

Our software is easy-to-use and can be quickly deployed across locations thanks to our expert Success Team. We’ve worked with hundreds of dental groups to design custom plans for each practice and set pricing that is in line with your practice’s goals and the economics of your local community. Plus, we offer a wide range of features that will help you grow your business in one single platform.

To implement a high-performing Kleer Membership Plan
for your group or DSO, schedule a demo with one of our experts today! 

Not ready to chat? Download our checklist to learn more about
why Kleer is the best membership plan software on the market.


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