Sirona Expands National Accounts and Institutions Business Team

New additions strengthen Sirona’s sales organization in its expansion to address growth in dental schools, group practices and government institutions

Charlotte, NC – Sirona Dental, Inc., the company that pioneered digital dentistry, today announced the expansion of its national accounts and institutions business team to address significant demand for its products in dental schools, group practices and governmental institutions.  Doug Clarke was named west coast sales manager, Jay Novak was named east coast sales manager and Ryan Hollenbeck recently joined the team as a 3D & CAD/CAM specialist.

“I am thrilled to announce that Doug and Jay, who were with Sirona in other sales roles, joined the national accounts and institutions business team as sales managers, where they will be instrumental in driving national business growth,” said Linda Ruggiero Gehringer, vice president of national accounts and institutions.  “Their proven sales skills combined with a deep understanding of our products, applications and markets will help Sirona move into the next phase in our company’s history of aggressive growth while continuing to exceed the expectations of our customers.”

Clarke joined Sirona in 2007 and most recently worked in the Pacific Northwest region supporting Schick sensors and Sirona’s intra-oral product line.  Novak, with Sirona since 2009, was previously responsible for Eastern region sales of Schick sensors and the Sirona intra-oral product line.

“I am also delighted that Ryan joined the NAI team as our new 3D & CAD/CAM Specialist,” added Gehringer.  “With more than 21 years of sales experience, including the last seven spent in the dental implant industry, Ryan possesses a strong track record of selling advanced dental technologies.”

Sirona is known around the world for offering essential new technologies to dentists, hygienists, dental educators and students.  For more information about Sirona products or specialized programs for any of these groups, contact the national accounts & institutions sales team at or by calling 877.724.4257.

Hollenbeck, Ryansm

Ryan Hollenbeck, 3D & CAD CAM Specialist

Clarke, Dougsm

Doug Clarke, West Coast Sales Manager

Novak, Jaysm

Jay Novak, East Coast Sales Manager


Linda Ruggiero Gehringer, VP National Accounts & Institutions