DSO names new agency of record to help improve dentist recruitment


Natalie Perkins, CEO, Clean Design

Clean Design, a branding and advertising agency located in Raleigh, NC, announced it has been named agency of record for Affordable Care as the national dental support organization looks to expand and improve its dentist recruitment marketing. Clean Design will provide branding, overall marketing strategy, and creative services to support dentist recruitment efforts within Affordable Care. A woman-owned business, Clean Design has been awarded HUB certification by the State of North Carolina.

An integral part of the Affordable Care offering is its practice ownership program, a 360-degree business support system that offers resources to help dentists open and maintain their own successful practices. The company provides support for nonclinical duties, including recruiting and human resources, advertising and marketing, real estate and equipment upgrades, and IT services.

Matt McCallum, Senior Dir. of Recruiting

“As we continue to grow our affiliated practice network, we need an agency that can help craft and shape our vision,” said Matt McCallum, Affordable Care senior director of recruiting. “With an impressive team and a reputation for innovative,  spot-on strategy, Clean Design was the right fit to help guide us as we work to better understand the benefits our practice owners enjoy, so we can align dentist recruitment with our accelerated growth plans.”

Founded in 1975, Affordable Care supports a network of more than 230 affiliated Affordable Dentures and Affordable Dentures & Implants practices in 39 states. Headquartered in Raleigh, North Carolina, they are owned by private equity firm Berkshire Partners LLC.

Sources: PRNewswire, Clean Design, Affordable Care